The Power of a Logo

One of the first things I discuss with my clients when taking on a marketing project is their logo. The reason being is that the logo is the cornerstone or the foundation upon which a branded marketing campaign is built. Paired with a slogan or tagline it immediately conveys who you are and what you offer as a company or business. 

What is a Logo? a graphic or symbol that represents a company or organization and is used to identify its products, uniform, vehicles, etc. It should be quick and easy to recognize as well as inspire an emotion or memory in relationship to the product or service. It should also give customers a sense of your company’s character and values. 

Why is a logo important? A logo is the starting piece for a brand identity or campaign that reaches out via various forms of communication to tell your story. It’s what helps people identify you, connect with you and relate to you. A logo should have meaningful text to convey a message, eye-catching colors that inspire certain emotions and a great graphic that transfers well onto anything in a timeless manner.

How is a logo used? We use the logo design and color to inspire a website and create a visual image to the world about what set you apart from everyone else and why they should chose your company over another. It is the starting point to your story to the world. We place it on your business card, post card, rack card or any other printed marketing materials such as a t-shirt, cup, pen, etc… 

What is a branded campaign? That’s when we take your logo and the design we developed on your website and share it consistently everywhere. We continue to tell your story in a powerful and unique manner in your blog, email marketing, brochures, flyers, magazine ads and all over the various social media platforms. 

A logo can be a powerful tool that helps you expand your reach, get noticed and create memorable connections that can in turn inspire successful relationships, increased sales and new growth! 

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